We’ve all seen the billboards on the highway and the bus and subway ads. The text reads, “Pregnant? Afraid? We’re here to help.” And they often feature a woman, usually white, with her head bowed, brow furrowed. Underneath is a toll-free number and a website link. If you have ever thought that these numbers or websites directed you to a health center that provides abortions or at least would support that option, you’re not alone in making that mistake. In fact, the ad was designed to ensure you make that mistake.